Tom Liacas is an online dialogue pioneer, who draws from his experiences as an activist and social media marketing strategist.
Innovating as a core campaigner for groups such as Adbusters in the 90s, Tom gained a deep understanding of how digital tools and culture can be mobilized to exert pressure on corporations and governments. In the process, he also learned how the latter need to adapt their communications to enable more productive exchanges with their stakeholders.
In his post-activist career, Tom has led innovation in digital marketing, including the development of patent-pending software to measure social media performance for blue chip clients.
He has also been instrumental in the design and launch of several groundbreaking online dialogue campaigns for clients in the natural gas, pipeline, forestry and mining sectors. His unique expertise and bridge-building capacities are now sought by leading resource companies both in Canada and abroad.